Social Media Tag

Social media continues to be an increasingly important tool for businesses. Instagram is among the most effective platforms available today. From international conglomerates to local boutiques, businesses use Instagram to reach their customer base. Simply putting out content is not enough to accomplish your goals of...

Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

Even experienced social media users can get confused when it comes to specific jargon. Understanding important social media terms can help you learn how to harness these platforms for your business. This glossary explains several key terms anyone working in digital marketing should know.   Algorithm This is...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

With the advent of Internet, smartphones, and increased online exposure, regular marketing is being increasingly replaced with digital marketing. Where social media marketing was mostly limited to Facebook posts, shares, likes etc., today it is an important way to validate the company brand and establish...

Every marketer would love to run campaigns on Facebook for a lesser budget. It takes perfect optimization techniques to end up with both a good CPA and an efficient budget spend. Running Facebook ad campaigns are always constrained in two ways: budget and time. You cannot be checking...

Marketing Land held its first ever SocialPro Conference in Las Vegas on November 18-19 where social media professionals gathered to discuss the latest news, trends, and topics affecting businesses big and small.  Sadly, many who would have benefit from the wealth of knowledge found at...

What is Facebook? If you haven't heard of Facebook yet, I would like to congratulate you on exiting your cave and welcome you to the wonderful world of the Internet. Those who have heard of Facebook already know of its growing influence on the web. Facebook...

The anticipated release of Google+ for public use as an alternative to Facebook has brought social media again to the forefront of the collective Internet mind. For those who recognize the value of SEO, social bookmarking gives us a viable path into the Social Internet. What...