Social Media Tag

Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business...

According to Business Insider, Instagram’s Explore page feature attracts 200 million users every single day. But how do you get on the Explore page? Instagram keeps its algorithm a secret. It says only that the personalized recommendations depend on how users interact with content. So,...

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions...

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant...

Pinterest is an important social network for a lot of people. However, despite the popularity of the site, many teams have a hard time finding the best business uses for Pinterest. This is, in part, due to the fact that Pinterest functions differently from other...

Twitter offers a highly versatile platform you can put to good use as you grow your business. Many brands have developed a strong presence on Twitter and used it to spread awareness. Like every other social media platform, Twitter has its own unique aspects. It...

Social media continues to be an increasingly important tool for businesses. Instagram is among the most effective platforms available today. From international conglomerates to local boutiques, businesses use Instagram to reach their customer base. Simply putting out content is not enough to accomplish your goals of...

Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

Even experienced social media users can get confused when it comes to specific jargon. Understanding important social media terms can help you learn how to harness these platforms for your business. This glossary explains several key terms anyone working in digital marketing should know.   Algorithm This is...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....