social media marketing Tag

Even experienced social media users can get confused when it comes to specific jargon. Understanding important social media terms can help you learn how to harness these platforms for your business. This glossary explains several key terms anyone working in digital marketing should know.   Algorithm This is...

The rapidly increasing pace of innovation has brought tremendous opportunities to improve the way people work, live and play. Thanks to technology, digital marketers are able to achieve better and more impactful results with the help of a broad scope of solution providers—making the navigation...

For anyone who has ever worked in retail, just seeing the term “Black Friday” could send shivers down your spine. For those who haven’t, it brings images of hundreds of thousands of people storming the front doors of big box stores for the latest TV...

In March of 2018, Instagram began offering shoppable posts on its platform. We're here to give you an in-depth guide on how to make it work for you.   Requirements to Create Shoppable Posts Users who want to create shoppable posts need to meet a few requirements. For...

This article was first published on June 5, 2018, and last updated in November 2019. Creating great content will help you engage with users and may even attract followers to some extent. However, it will be a struggle for you to reach anywhere close to all...

Creating a company LinkedIn page helps potential employees, partners and clients find out more about who you are and what you do. It also establishes credibility and, when used correctly, can showcase your brand as an industry expert. We put together an infographic all about...

Recent changes from Twitter have all been designed to prevent spam and maintain safety on the platform. In February, Twitter announced changes to its API for this very purpose. Beginning March 23, 2018, users will no longer be able to send duplicate tweets from multiple...

Last Updated: September 2019 If you already use Facebook for marketing purposes, it makes sense to use Facebook’s messaging feature and potentially use Facebook chatbots. Customers will know where to find you, meaning there will be no need for them to seek out an alternative method...

Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics. Facebook’s New Lookalike Audience Setup For those familiar with Facebook advertising, you may...

The best way to plan your marketing strategy is to look to the future. This enables you to create a sustainable strategy that takes advantage of trends that are about to occur. To achieve this, turn to the projections in the infographic below for the...

As a business owner, you already know that your social media efforts contribute to your organization’s broader business goals. However, to allocate larger budgets for social marketing strategies with a bigger reach, you need to have a clear indication of exactly what returns you can...