White labeling is also known as private labeling. In this type of arrangement, another business creates products for you. Instead of carrying the manufacturer’s label, these items have your company’s name on them. People who buy your products have no idea that another company produced...
With Halloween approaching, it's time to share some spooky tales. But we also like to stick with our brand, so we've rounded up the best social media horror stories from the past few years to give you some ideas about what not to do. Pull...
When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...
Instagram has become an unimaginably flexible platform, catering to individuals and businesses alike. Instagram’s business model started as something simple—an intuitive platform for sharing photos individuals could enjoy and follow. We should have known that the secret of its multifaceted success lay exactly in this foundational...
Summer is a time many people throw their cares out the window and make the most of life. Depending on who you are, the ideal summer might look like a beachside vacation complete with cold martinis and tan lines. Or, it might look more like...
Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business...
"Do hashtags affect SEO?" is a common question in the digital marketing arena. As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social media, but they’ve morphed into...
According to Business Insider, Instagram’s Explore page feature attracts 200 million users every single day. But how do you get on the Explore page? Instagram keeps its algorithm a secret. It says only that the personalized recommendations depend on how users interact with content. So,...
Pinterest is an important social network for a lot of people. However, despite the popularity of the site, many teams have a hard time finding the best business uses for Pinterest. This is, in part, due to the fact that Pinterest functions differently from other...
Twitter offers a highly versatile platform you can put to good use as you grow your business. Many brands have developed a strong presence on Twitter and used it to spread awareness. Like every other social media platform, Twitter has its own unique aspects. It...
Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...
Even experienced social media users can get confused when it comes to specific jargon. Understanding important social media terms can help you learn how to harness these platforms for your business. This glossary explains several key terms anyone working in digital marketing should know. Algorithm This is...
