seo Tag

In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there. SEO is more of a long-term, endgame strategy. PPC can starting bringing in results immediately. Both absolutely have their pros...

Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are often minuscule and don’t really affect traffic to your website. However, at least once (but sometimes several times) a year,...

As the year wraps up, we're busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year,...

When you first started your business, you probably weighed the pros and cons of doing so with a partner. In fact, one Forbes article calls partner marketing the best method to launch your business.   What Is Partnership Marketing? It describes a business relationship between two or more...

How to describe the process of keyword research? Consider this. Have you ever found a shirt, pair of shoes, or another item that defines you as a person? When I look for shirts or shoes (or anything else, really), there are three things that I...

A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are no different than any other small business, and can benefit from...

The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give...

Did you know there are more than 65,000 searches performed every second on Google? Many of those searches are for services or products your business currently offers. But how can you make sure your target audience sees your website when they type in keywords that...

Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the...

This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions...

As of July 2019, Google has made a major change to how local search results populate. Joy Hawkins, business owner and marketing professional, was the first to draw attention to it: The Request a Quote button. She tweeted a screenshot of her own business’s local SERP...