seo Tag

Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach to future customers quite effectively. Although social shares are not confirmed to have an affect...

It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That comes down to approximately 63,000 searches per second. That’s a lot of searches. And Google has many different...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Every so often Google drastically changes the way we receive information from our searches. Sometimes...

In the past, we’ve written about the importance of content and how it can get your website ranking. In fact, good content is the #1 factor in ranking high on Google. And I’m not just saying that because I’m our content manager at Boostability. But...

In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there. SEO is more of a long-term, endgame strategy. PPC can starting bringing in results immediately. Both absolutely have their pros...

Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are often minuscule and don’t really affect traffic to your website. However, at least once (but sometimes several times) a year,...

As the year wraps up, we're busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year,...

When you first started your business, you probably weighed the pros and cons of doing so with a partner. In fact, one Forbes article calls partner marketing the best method to launch your business.   What Is Partnership Marketing? It describes a business relationship between two or more...

How to describe the process of keyword research? Consider this. Have you ever found a shirt, pair of shoes, or another item that defines you as a person? When I look for shirts or shoes (or anything else, really), there are three things that I...

A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are no different than any other small business, and can benefit from...

The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give...