seo Tag

How to describe the process of keyword research? Consider this. Have you ever found a shirt, pair of shoes, or another item that defines you as a person? When I look for shirts or shoes (or anything else, really), there are three things that I...

A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are no different than any other small business, and can benefit from...

The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give...

Did you know there are more than 65,000 searches performed every second on Google? Many of those searches are for services or products your business currently offers. But how can you make sure your target audience sees your website when they type in keywords that...

Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the...

Last Updated: September 17, 2019 Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining...

As of July 2019, Google has made a major change to how local search results populate. Joy Hawkins, business owner and marketing professional, was the first to draw attention to it: The Request a Quote button. She tweeted a screenshot of her own business’s local SERP...

One of the great benefits to having a website or online business is it can dramatically increase who can find your products and services. This rings especially true for internet-based businesses that provide non-physical services like digital marketing, graphic design, consulting, and so on. The ability...

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant...