paid search Tag

Search engine optimization can be invaluable to businesses of all sizes and across industries. However, it may be difficult to convince those who could most benefit from it. Although most companies have a vague idea that they should invest in SEO, they may be reluctant. After...

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

Summer is a time many people throw their cares out the window and make the most of life. Depending on who you are, the ideal summer might look like a beachside vacation complete with cold martinis and tan lines. Or, it might look more like...