local marketing Tag

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

  I've had many conversations with small businesses regarding their online marketing. There are often reoccurring themes that spring up when SEO or PPC comes up in the conversation.  The PPC conversation might sound like this: "We threw some money at Google Adwords and ended up...