leads Tag

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of...

Although LinkedIn was late to the party, conversion tracking on the social media platform has been available for a while now. LinkedIn's Marketing Solutions has its own native conversion tracking for Sponsored Content and Text Ads. This tracking pixel, like others, allows you to track visitors...