keyword Tag

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We've come a long way in the past decade, but the heart of our business model has remained unchanged; affordable,...

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page (SERP), good keyword research is the key to effective search engine marketing. However, PPC and SEO are fundamentally different marketing approaches....

Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your campaign to make sure it is progressing the way that you want and helping instead of hindering. It's also the...

The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors, including: competition, search volume, and business growth. On the one hand, you don’t want to target a keyword that is so competitive...

This year has been a successful one for Boostability clients. Don’t just take our word for it — we have the statistics to prove it. Check out the infographic below for the full set of annual statistics.   Keyword Ranking When we start working with clients, they tend to...

In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own.  As of this week, Boostability’s own tracking system was able to...