keyword research Tag

Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You're certainly on top of your SEO, but there might be one thing you're forgetting to look into: user intent.   Wait...

Search engine optimization is a holistic approach to improving a business's online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you've already secured, it's not the only tool you should use. At...

SEO is easily one of the hottest digital marketing products in 2020. Especially because of the seemingly infinite number of people constantly scanning the web. In fact, there's over 63,000 searches performed every single second. Google uses over 200 different metrics to rank websites, and...

Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Talor Gatenby, Closet Concert Pianist and Keyword Research Slueth Talor Gatenby, a Provo, Utah native, started working at Boostability...

How to describe the process of keyword research? Consider this. Have you ever found a shirt, pair of shoes, or another item that defines you as a person? When I look for shirts or shoes (or anything else, really), there are three things that I...

Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience...

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We've come a long way in the past decade, but the heart of our business model has remained unchanged; affordable,...

While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality,...

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page (SERP), good keyword research is the key to effective search engine marketing. However, PPC and SEO are fundamentally different marketing approaches....

This year has been a successful one for Boostability clients. Don’t just take our word for it — we have the statistics to prove it. Check out the infographic below for the full set of annual statistics.   Keyword Ranking When we start working with clients, they tend to...

In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own.  As of this week, Boostability’s own tracking system was able to...