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Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think you have their algorithm figured out, they change things up....

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible....

Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google's algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be...

Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the EAT...

Last Update: September 16, 2019 Ranking on search engines isn’t an exact science. The algorithm that determines website ranking relies on hundreds of elements. Google Search uses bots to seek out information on websites. Professionals refer to this as “crawling.” Crawling is how the search engines...

Small and midsize businesses (SMBs) of all types should have a presence on Google My Business. By setting up an account on Google My Business, when someone searches for your company, a box will appear along with the search results. This box contains all the...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....

Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability.   Adding Descriptions for the Local Panel Business owners can now add their own description...

Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run -- and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around...