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Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied over the years. There are updates that supplement or enhance...

It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That comes down to approximately 63,000 searches per second. That’s a lot of searches. And Google has many different...

At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The other algorithm update dropped in January of 2020 and our coverage can be found here. Google’s @searchliaison twitter account announced...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Every so often Google drastically changes the way we receive information from our searches. Sometimes...

It's no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of...

Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think you have their algorithm figured out, they change things up....

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible....

Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google's algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be...

Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the EAT...