Google Analytics Tag

Data is one of the most valuable assets businesses have in the online age. Tracking and analyzing website traffic information allows you to see what you’re doing right and where you can improve. Keeping up with this regularly means you can stay digitally relevant and...

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the...

This article was first published on March 28, 2016, and last updated in November 2019. Many marketers focus 90% of their analytics attention on metrics like CTA click-through rates, blog post views, and social media reach. These metrics are very important, of course. However, if you concern...

Have you ever wondered about how much traffic your site is getting? Or more importantly, where that traffic is coming from? Or most importantly of all where your conversions are coming from? If so, it is time for you to start using Google Analytics. Google Analytics is...

Sure, this information is great, but we want you to have the latest!  Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to...