Google Analytics Tag

We get this question a lot here at Boostability. And there’s a lot of different ways to answer it. An actual ROI is hard to track because SEO success can mean more customers, but it doesn’t necessarily guarantee it. You can track success by more...

Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let's back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to...

What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to go off of. You might know how many people watched a...

Data is one of the most valuable assets businesses have in the online age. Tracking and analyzing website traffic information allows you to see what you’re doing right and where you can improve. Keeping up with this regularly means you can stay digitally relevant and...

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the...

This article was first published on March 28, 2016, and last updated in November 2019. Many marketers focus 90% of their analytics attention on metrics like CTA click-through rates, blog post views, and social media reach. These metrics are very important, of course. However, if you concern...

Have you ever wondered about how much traffic your site is getting? Or more importantly, where that traffic is coming from? Or most importantly of all where your conversions are coming from? If so, it is time for you to start using Google Analytics. Google Analytics is...

Sure, this information is great, but we want you to have the latest!  Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to...