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Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive...

Sure, a company could “guarantee” first-page rankings, but should they? SEO is a multibillion-dollar industry. It is also a time-consuming, labor-intensive, and in some instances, expensive industry. Because of the competition and hard work involved with the SEO industry, it is not uncommon for companies to...