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Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

Despite cries from baby boomers about the "kids these days," times are indeed a changin'. And it's not just in housing prices and tuition costs—marketing is feeling the effects just as acutely. It takes very little convincing to prove why social media is an integral part...

Last Updated: September 16, 2019. It's no question that AI is changing the landscape of digital marketing, and that your marketing efforts should be changing with it. One of the most accessible forms of AI comes in the form of chatbots. For a chatbot to work effectively,...

Last Updated: September 2019 If you already use Facebook for marketing purposes, it makes sense to use Facebook’s messaging feature and potentially use Facebook chatbots. Customers will know where to find you, meaning there will be no need for them to seek out an alternative method...

Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics. Facebook’s New Lookalike Audience Setup For those familiar with Facebook advertising, you may...

Are you ready to install a conversion pixel or tracking code on your website in order to allow Facebook to know who visits your site? Before you get started, let's discuss how conversion pixels work. When a visitor comes to your website, even not directly from Facebook,...

Setting up a Facebook Retargeting (or Remarketing) Campaign isn't necessarily a straight-forward thing to do.  You won't find in-depth descriptions on how to setup the right Facebook tracking pixels or audiences on your Facebook Advertising screen.  Most people need a little help. First, let's review.   What is...

Have you ever wondered what determines which updates you see in your newsfeed on Facebook? You may have had an experience where a friend sees an update from a particular person that you missed when you were both scrolling through your feeds at the same...

Not a week goes by without Facebook releasing new features to their business pages or Adverts Manager. Depending on how often you post content on your Facebook page, you may or may not have noticed the new options to create slideshows, carousels and canvases: At first...

When you first catapulted your business into the social media universe, you probably didn’t think that managing your social media accounts would be that complicated. After all, if 13-year-old tweens have millions following their every selfie, surely your business can garner enough of a following...