Facebook for business? Tag

Despite cries from baby boomers about the "kids these days," times are indeed a changin'. And it's not just in housing prices and tuition costs—marketing is feeling the effects just as acutely. It takes very little convincing to prove why social media is an integral part...

Every marketer would love to run campaigns on Facebook for a lesser budget. It takes perfect optimization techniques to end up with both a good CPA and an efficient budget spend. Running Facebook ad campaigns are always constrained in two ways: budget and time. You cannot be checking...

What is Facebook? If you haven't heard of Facebook yet, I would like to congratulate you on exiting your cave and welcome you to the wonderful world of the Internet. Those who have heard of Facebook already know of its growing influence on the web. Facebook...