digital marketing Tag

Over 80% of businesses use digital marketing as a main form of advertising and see positive results from it. Online marketing includes many different online promotion tactics. From SEO to social media marketing, the options are plentiful.  If you’re looking for ways to better leverage...

I’m going to take you all on a little time travel journey. We’re going back to the Tickle Me Elmo crisis that consumed the Christmas of 1996. People lucky enough to snag the coveted item started selling it for thousands and thousands of dollars to...

As the year wraps up, we're busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year,...

Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

I'm going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

Search engine optimization (SEO) has become one the most profitable avenues of marketing for global and small, local businesses. SEO enables you to connect with potential customers better than any other online medium — so much so that businesses are spending $65 billion per year...

Throughout the year we hear many announcements about digital marketing changes or improvements to digital marketing options, or completely new directions altogether. Some of these things we brush past and others excite us from the first moment we hear about them. However, it’s often not...

With all the hype over the upcoming Batman Vs. Superman movie, a debate of epic proportions has arisen in our office. Who would be the better digital marketer - Bruce Wayne or Clark Kent? It's not a simple one to answer, but we've broken down their strengths...

The term “SEO” is an acronym for "search engine optimization." Choosing to hire an SEO firm or contractor is a big decision for any company, big or small. It can potentially improve your site and save time, but you can also risk some damage to...