digital marketing Tag

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you. That’s why testimonial videos are one of the best tools you...

How to Incorporate ChatBots into Your Marketing Strategy and Why You Should Chase Unicorns At Boostability, we started Search Sessions as a way to help businesses through the pandemic and beyond. We interview fascinating people, discuss critical ideas, review marketing strategies and provide businesses advice. I...

In an ever changing digital environment, it can be difficult to learn or update yourself on what’s currently in use or common. There’s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their...

As economies reel from the effects of months of lockdown, one thing has become apparent: online shopping has become the norm, with a considerable number of customers preferring and willing to maintain the new way of conducting business. Customer behavior has changed and continues to...

If you’re like me, you’ve heard the term “we’re all in this together”, and “we’re here to help during these uncertain times”  about a million times each over the past few months. I saw a lot of memes going around back in April that said...

It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air coming from your vents is just as warm or warmer than the air outside. Your air conditioner just broke, a...

Here at Boostability, we use the phrase “White Label” a lot. You see it all over our website and in the sales collateral we use with our partners. It’s one of the key things that makes our company stand out. It’s essentially the program that...

The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing their slick city offices with employees’ bedrooms and living rooms for the foreseeable future. With long, stuffy commutes now a thing...

People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving prospects through the sales funnel using content marketing. Use the information to...

There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is important to focus your efforts on the right strategy for your business. This means you need to understand the benefits of each approach, and how to...

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here. With most non-essential businesses working from home or working remotely, connecting with your consumer base...