digital advertising Tag

Grow or die. Whether you’re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if your only goal is to replace the customers that you’ve lost, if you’re not actively trying to expand your business,...

Setting up an effective Facebook Ads campaign takes a lot of work. Sure, Facebook has done its best to make things as simple and straightforward as possible, but the fact of the matter is, if you want to succeed at any sort of online advertising,...

Google launched AdWords in 2000 with just 350 clients on board as advertisers. This new platform revolutionized online marketing. By 2015, it was generating revenue in the tens-of-billions range for over 1 million companies. Google saw exponential growth during this time. Even so, some of...