customer journey Tag

Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this?   Retention Starts Early Most people...

Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998,...