content Tag

Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords....

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in...

Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top of the social media news feeds. Everyone who is selling, producing, or providing any type of service wants their piece of the proverbial cake. Obviously...

Writing a blog post is just half the battle, getting the person to actually read the whole thing is another. With smartphone and tablet computers fighting for our attention, science says that humans now have shorter attention spans than goldfish. To me it makes perfect sense,...

Perhaps two of the most commonly asked questions in the world of SEO are How many words of content should be on each page? and What is the ideal keyword density for a page? Getting answers and advice on these questions might feel like getting advice...

When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark--and they seem to be getting longer! Hearing this, webmasters surely wonder, "Do I have to write...