content Tag

In the past we’ve written fairly extensively about how crucial good link building is to an SEO campaign. Links on the internet point back to your website, showing Google that it can trust your site and the content on it. The higher the trust, generally...

Here at Boostability, we like to think we're pretty good at this whole SEO thing. As we constantly talk to clients from around the world, we get a lot of similar questions and concerns. We wanted to answer them simply and effectively for anyone who...

Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King'' essay emphasizing that, that is where the money would be made. Google, and SEO in turn, has since adopted the saying as content has always been in the forefront of the...

People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving prospects through the sales funnel using content marketing. Use the information to...

A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining their integrity and maintaining their value, siloing a website improves website optimization around a topic. If information weren't divided with a...

Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here.   Monica Allen, copywriter and ghost hunter In the Broadway smash-hit Hamilton, Aaron Burr asks the titular character, "Why do you...

A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results....

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We've come a long way in the past decade, but the heart of our business model has remained unchanged; affordable,...

Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good...

While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality,...

Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords....

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...