content strategy Tag

There's one undeniable fact that any first-rate marketer can't afford to miss in 2020: Video content is a must-have for every marketing campaign. And I mean every. The right piece can jump-start sales and conversion rates like no other type of content, making it a no-brainer tool...

Consumers typically scan digital content, rather than read it start to finish.  As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied...