content marketing Tag

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...

The content of the past has been replaced with a new form of interactive content. This one-to-one approach for marketing focuses right on the customer and their needs. Rather than selling to people directly and with purpose, interactive content marketing addresses how a company will...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

It’s not good enough to just market your website to the worldwide web these days. You have to market your website to locals and make sure your website has a high ranking in local search engine results. This is particularly true if your business is...

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in...

How can you increase your domain authority and relevancy through the power of great content? Which brands are making search work for them with strategic content? Here are some examples of great content resources that are both user-friendly and primed for SEO, as well as...

For years, memes stayed confined to social networking sites. But with their power to go viral as fast at the online collective can compose them, it was only a matter of time before they became integrated into marketing. Now you see memes on billboards, bus...

When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark--and they seem to be getting longer! Hearing this, webmasters surely wonder, "Do I have to write...