content marketing Tag

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here.   Boostability is the Global Leader in Small Business and Partner focused White Label SEO and...

In the past we’ve written fairly extensively about how crucial good link building is to an SEO campaign. Links on the internet point back to your website, showing Google that it can trust your site and the content on it. The higher the trust, generally...

Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King'' essay emphasizing that, that is where the money would be made. Google, and SEO in turn, has since adopted the saying as content has always been in the forefront of the...

Content marketing is an interesting beast. We cannot undermine the importance of good, quality content on your website. It’s an absolute necessity. Good content marketing can be hard to pull off at times as well. You have to know how to write the with keywords,...

People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving prospects through the sales funnel using content marketing. Use the information to...

A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining their integrity and maintaining their value, siloing a website improves website optimization around a topic. If information weren't divided with a...

Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game. As you wait and watch your website move rank higher...

There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is important to focus your efforts on the right strategy for your business. This means you need to understand the benefits of each approach, and how to...

In the past, we’ve written about the importance of content and how it can get your website ranking. In fact, good content is the #1 factor in ranking high on Google. And I’m not just saying that because I’m our content manager at Boostability. But...

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come...

Personal references and lucky connections can only do so much for your business. In fact, not a single major brand can rely on such haphazard efforts to grow their presence consistently. Luck also won't bring more people to a website, let alone land more deals...

A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results....