content marketing Tag

A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results....

Marketing agencies and partners work hard to offer services to their clients, but doing it all yourself can seem a daunting task. You may dream of the day when you can hire employees for content writing, recruiting and other functions within your company. Instead, save...

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We've come a long way in the past decade, but the heart of our business model has remained unchanged; affordable,...

Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the...

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...

The content of the past has been replaced with a new form of interactive content. This one-to-one approach for marketing focuses right on the customer and their needs. Rather than selling to people directly and with purpose, interactive content marketing addresses how a company will...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

It’s not good enough to just market your website to the worldwide web these days. You have to market your website to locals and make sure your website has a high ranking in local search engine results. This is particularly true if your business is...

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in...

How can you increase your domain authority and relevancy through the power of great content? Which brands are making search work for them with strategic content? Here are some examples of great content resources that are both user-friendly and primed for SEO, as well as...