content marketing Tag

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns...

Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here's a quick rundown of my notes.   Building a Discoverability...

As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online...

The content of the past has been replaced with a new form of interactive content. This one-to-one approach for marketing focuses right on the customer and their needs. Rather than selling to people directly and with purpose, interactive content marketing addresses how a company will...

Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content.  Investing in the work it takes to...

It’s not good enough to just market your website to the worldwide web these days. You have to market your website to locals and make sure your website has a high ranking in local search engine results. This is particularly true if your business is...

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in...

How can you increase your domain authority and relevancy through the power of great content? Which brands are making search work for them with strategic content? Here are some examples of great content resources that are both user-friendly and primed for SEO, as well as...

Writing a blog post is just half the battle, getting the person to actually read the whole thing is another. With smartphone and tablet computers fighting for our attention, science says that humans now have shorter attention spans than goldfish. To me it makes perfect sense,...

Perhaps two of the most commonly asked questions in the world of SEO are How many words of content should be on each page? and What is the ideal keyword density for a page? Getting answers and advice on these questions might feel like getting advice...

For years, memes stayed confined to social networking sites. But with their power to go viral as fast at the online collective can compose them, it was only a matter of time before they became integrated into marketing. Now you see memes on billboards, bus...

When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark--and they seem to be getting longer! Hearing this, webmasters surely wonder, "Do I have to write...