branding Tag

Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here. With most non-essential businesses working from home or working remotely, connecting with your consumer base...

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come...

Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good...

The United States of America is a lesson in carefully-crafted branding. What started as a rag-tag group of farmers chucking tea into the harbor has become a world superpower, thanks in part to branding efforts built on a red, white, and blue color scheme and...

With its medieval settings and societies and distinct lack of economic strategies beyond simple trade and agrarian systems, The Lord of the Rings is probably one of the last places modern businesses would turn to for guidance. That would be a mistake. Like Frodo's mithril-coat hidden beneath...