branding Tag

Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good...

The United States of America is a lesson in carefully-crafted branding. What started as a rag-tag group of farmers chucking tea into the harbor has become a world superpower, thanks in part to branding efforts built on a red, white, and blue color scheme and...

With its medieval settings and societies and distinct lack of economic strategies beyond simple trade and agrarian systems, The Lord of the Rings is probably one of the last places modern businesses would turn to for guidance. That would be a mistake. Like Frodo's mithril-coat hidden beneath...