branding Tag

The United States of America is a lesson in carefully-crafted branding. What started as a rag-tag group of farmers chucking tea into the harbor has become a world superpower, thanks in part to branding efforts built on a red, white, and blue color scheme and...

With its medieval settings and societies and distinct lack of economic strategies beyond simple trade and agrarian systems, The Lord of the Rings is probably one of the last places modern businesses would turn to for guidance. That would be a mistake. Like Frodo's mithril-coat hidden beneath...