Boost SEO Tag

Every single business owner wants to find a way to succeed. It’s part of the job description to do all things possible to keep costs low, keep leads coming in, and thus revenue high. It’s not easy. So that’s where tasks like SEO and other...

Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the international search engine market and had done so for some...

When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This is not surprising considering that Google accounts for almost 90% of search engine traffic worldwide. This is no small feat and competition is stiff. While...

Grow or die. Whether you’re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if your only goal is to replace the customers that you’ve lost, if you’re not actively trying to expand your business,...

Link building is an important skill in SEO. When reputable websites send links back to your website, it signals to Google that your brand or company is a respected source. While there is a lot of focus on the importance of having a link building...

Google launched AdWords in 2000 with just 350 clients on board as advertisers. This new platform revolutionized online marketing. By 2015, it was generating revenue in the tens-of-billions range for over 1 million companies. Google saw exponential growth during this time. Even so, some of...

In today’s marketing landscape, AI has a direct impact on SEO. Artificial intelligence provides search engine optimization specialists with the information they need to hone in on specific keywords and demographics. In addition to content creation and evaluation, SEO specialists use AI to dig through...

When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the first page of results. Getting into the top three results was even better. This was getting harder to do in an...

As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates — 3,234 in 2018 alone. It appears the tech giant has...