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In recent years, video ads on Facebook have become an important part of online advertising. Video ads are simply more engaging and interesting than standard image ads. The only problem is, they also take more time, effort and resources to produce. Even big, international businesses sometimes struggle...

Setting up an effective Facebook Ads campaign takes a lot of work. Sure, Facebook has done its best to make things as simple and straightforward as possible, but the fact of the matter is, if you want to succeed at any sort of online advertising,...

Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers like Mark Zuckerberg and learned so much from the other top...

Personal references and lucky connections can only do so much for your business. In fact, not a single major brand can rely on such haphazard efforts to grow their presence consistently. Luck also won't bring more people to a website, let alone land more deals...

In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies from mining data and selling people’s personal information. These laws...

The iconic Theater District in the center of midtown Manhattan, New York City was the perfect backdrop for Yext’s annual tech conference called Onward. Like the neighborhood in which it was held, the conference was vibrant, fast paced, and crackling with excitement. As the Partner Marketing...

Social media web design is a new concept for many. For the veterans of digital marketing, social media plays an indispensable role in their marketing campaigns. In fact, it has done so for years. Over the past decade or so, many companies worked on transforming...

It's one of the biggest marketing and shopping days of the year. It can also be one of the worst for small business owners and employees. Black Friday  is one heck of a beast, especially for small businesses. But we've got your back. Over the years,...

Halloween might not be the first holiday you associate with shopping, but the $9.1 billion spent on the occasion might give you pause. Forbes reports that consumers only spend about $2.7 billion on candy. Want to get in on the fun and profits? Even if...

The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations in the industry and ways to revolutionize the way their position functions on our team. Here's a quick recap of...