black hat seo Tag

Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best result for a user's search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Since answers to queries come in various forms, e.g. pictures,...

When it comes to SEO, there truly is a light side and a dark side. The most common names for these two unique sides of SEO are white hat and black hat. White hat refers to doing everything “naturally” and within Google’s specified guidelines for...

The difference between black hat and white hat SEO tactics can be confusing. Some business owners may shy away from doing SEO at all, simply because they don’t know if what they are doing is “legal” in the eyes of a search engine. What do...