analytics Tag

What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to go off of. You might know how many people watched a...

Data is one of the most valuable assets businesses have in the online age. Tracking and analyzing website traffic information allows you to see what you’re doing right and where you can improve. Keeping up with this regularly means you can stay digitally relevant and...

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the...

Creating an inbound marketing strategy is complex at the best of times, but it is impossible if you are unsure as to what your goals are. The end of the year is the perfect time to update your marketing goals to be in line with...

This article was first published on March 28, 2016, and last updated in November 2019. Many marketers focus 90% of their analytics attention on metrics like CTA click-through rates, blog post views, and social media reach. These metrics are very important, of course. However, if you concern...