16 Jun SMX Presentation: The Coming Paradigm Shift in Paid Search

Posted at 16:33h in Business, Search Traffic by Kate Lyman

There is a paradigm shift approaching in paid search, and it involves display ads eclipsing paid search ad spend and mobile becoming the 4th-largest ad medium.
While search is highly targeted at a low cost, Media Buying is highly targeted at a high cost.
In the future, search will have no keywords, and Media Buying will become more transparent with increased efficiency.
In addition to this, Yahoo will continue its comeback and social signals will be used as audience cues.
In its present form, search advertising is at once starkly simple, bafflingly complex, and highly effective.

The Coming Paradigm Shift In Paid Search from Search Marketing Expo – SMX