Some SEO companies suggest you should target as many keywords as possible, but fail to look at the bigger picture. Boostability understood that Elves and Angels’ most popular items were also their biggest profit makers. Focusing on providing Elves and Angels the fastest possible ROI, the decision was made to focus on their most value intent keywords first.
They were way above expectation for Elves and Angels who generated over $25,000 in sales during the off-season as a direct result of Boostability’s optimization. SEO isn’t all about ranking for as many keywords as possible; it’s about understanding the intent behind each keyword, and the value it can bring to a business.