# From Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 3

- Link: https://www.boostability.com/podcast/from-yahoo-to-google-the-early-days-of-seo-with-bruce-rowe-part-3/
- Published: 2026-01-08T09:06:48-07:00
- Author: Nic Padilla

In this final installment of our three-part series, host Nic Padilla wraps up his
conversation with Bruce Rowe, founder of Sebo Marketing. This episode traces the
origin story of Bruce’s digital marketing career, beginning with a cross-country
move, a chance warehouse job, and a broken e-commerce site that launched him into
the world of SEO and paid search long before most businesses knew what those terms
meant. Through personal stories and early career lessons, Bruce recounts how curiosity,
experimentation, and a commitment to solving real problems shaped the foundation
of his agency.

This episode shares what it takes to stay relevant in a rapidly evolving industry,
and offers a grounded and transparent look at why some agencies endure while others
disappear. Nic and Bruce discuss the myths surrounding digital marketing expertise,
how easy access to information has changed people’s willingness to learn, and why
shortcuts, especially in SEO, create more harm than value. Bruce emphasizes the 
power of principles over hacks, teamwork over isolation, and quality content over
AI-driven volume.
**Chapters****[Start] Choosing a Place to Build a Life: **Bruce
shares how he and his wife used a paper map and a list of priorities to choose Heber
City as their new home.**03:45 From Warehouse Worker to Accidental Digital Marketer:**
A broken website, Overture ads, and a massive sales jump lead Bruce to discover 
digital marketing and eventually launch Sebo Marketing.**06:15 Principles Over Tactics:**
Nic and Bruce discuss honesty, long-term thinking, and the importance of building
on a solid foundation, whether in SEO or any other part of business.**07:30 Staying
Sharp in a Changing Industry: **Bruce explains how teaching at BYU, surrounding 
himself with smart people, and staying curious help him keep pace with evolving 
SEO trends.**10:45 Why People Stick With Bad Habits: **A surprising story about 
a student’s boss highlights how stubbornness, convenience, and lack of visible consequences
shape decision-making.**12:20 AI, Content, and the Quantity Trap: **Bruce weighs
in on AI-generated content, Google’s quality signals, and why volume can’t replace
usefulness or expertise.**14:45 Final Reflections and Gratitude: **Nic closes the
series by recognizing Bruce’s longevity, integrity, and commitment to doing SEO 
the right way.**Links and Resources**

 * [Boostability](https://www.boostability.com/)
 * [Sebo Marketing](https://sebomarketing.com/)

Connect with:

 * [Nic Padilla on LinkedIn](https://www.linkedin.com/in/nic-padilla-2643a258/)
 * [Bruce Rowe on LinkedIn](https://www.linkedin.com/in/sebomarketing/)
 * [Sebo Marketing on LinkedIn](https://www.linkedin.com/company/sebo-marketing/)