# Building Authority Through Writing:  A Look at Ghostbird with Ryan Cook Part 2

- Link: https://www.boostability.com/podcast/building-authority-through-writing-a-look-at-ghostbird-with-ryan-cook-part-2/
- Published: 2026-01-08T10:33:37-07:00
- Author: Nic Padilla

Continuing from part 1, Nic Padilla and Ryan Cook, the founder of Ghostbird, dive
deeper into the strategic decisions that create standout agencies. Together, they
explore why niching down has become more important than ever, building trust, clarity,
and long-term business growth. Ryan shares how the rise of AI is reshaping content
and marketing, but also how genuine human writing is becoming more valuable.

The conversation also talks about Ryan’s decision to pivot fully into ghostwriting.
From hitting new revenue milestones to building an audience-first growth engine 
on LinkedIn, Ryan outlines what sustainable traction actually looks like when you
commit and play the long game. With reflections on patience, conviction, and choosing
a “hill worth dying on”, Ryan reminds us that meaningful businesses aren’t built
quickly, but intentionally.

Chapters
 [Start] The Importance of Niching Down: Nic and Ryan discuss the struggles
in business when you try to do everything, vs agencies that specialize themselves.
03:42 Pivoting to Ghostbird: Ryan shares the moment that pushed him to rebrand and
fully commit to ghostwriting. 07:46 Growth, MRR, and Sustainable Momentum: A look
at hitting new revenue milestones and what realistic growth timelines look like.
11:33 A Hill You’re Willing to Die On: Ryan reflects on patience, conviction, and
why long-term success requires doing what others won’t.

Links and Resources

Connect with:

 * [Nic Padilla on LinkedIn](https://www.linkedin.com/in/nic-padilla-2643a258/)
 * [Ryan Cook on LinkedIn](https://www.linkedin.com/in/ryan-travis-cook/)
 * [Ghostbird on LinkedIn](https://www.linkedin.com/company/ghostbird/)