# Google My Business Image Size Guidelines

- Link: https://www.boostability.com/partner/google-my-business-image-guide-infographic/
- Published: 2025-03-20T00:00:33-07:00
- Author: Ainsley Merrill

> _This article was first published on October 5th, 2018, it was last updated on**
> March 2025.**_

Small and mid-size businesses (SMBs) of all types should have a presence on [Google Business Profile](https://www.boostability.com/content/new-google-business-profile-dashboard/).
By either claiming an existing listing or creating a new Google Business Profile,
when someone searches for your company, a box will appear along with the local search
results. This box contains all the key information about your business, such as 
open hours, contact details, your location on Google Maps, as well as images of 
your business and team!

In the spirit of creating the best possible user experience, it’s essential that
you provide images of your business (inside and out), your teams, and most importantly,
your products on your Google Business Profile listing. But there’s confusion around
how to properly format images on your profile, how to remove user-generated content,
and much more. We’re going to answer these questions in this article about Google
Business Profile image sizes, so follow along to learn more!  

## What are the Types of Google Business Profile Photos?

 * **Cover Photo:** You will be prompted to set a cover photo at the top of your
   Google Business Profile listing. It’s typically a larger photo than the logo,
   and it should be a representation of what needs your business is fulfilling or
   the value it’s providing.  
 * **Logo:** This is where you should add your business logo, helping establish 
   your brand on your Google Business Profile listing.  
 * **Video:** While not a photo exactly, you will have the option to add videos 
   to your Google Business Profile. It won’t necessarily help your rankings but 
   it can be a valuable tool to enhance the user experience.
 * **Business Photos:** Business photos can be any photo that gives people a better
   understanding of what your business does, the products that can be found, your
   team members (it adds a human touch!), and your office building (interior and
   exterior). Adding a variety of photos helps enhance the user experience, especially
   when you provide people with a visual of where your business is located, helping
   them find it easier.

## How to Add a Google My Business Cover Photo

### How to Add a Google Business Profile Cover Photo  

Including a cover photo allows you to showcase your business’s personality. When
you upload a cover photo, this becomes your preferred photo. Although there is no
guarantee that it will populate as the first image in searches for your business,
choosing something as your cover photo does tell Google that you prefer to display
this image. Follow the steps below to add a Google Business Profile cover photo 
and size it properly:  

 * Step 1: Log into your GBP listing
 * Step 2: Navigate to the ‘Photos’ category within the left-hand navigation

![gmb navigation bar](https://www.boostability.com/wp-content/uploads/2025/03/gmb-
navigation-bar.jpg)

 * Step 3: Click on ‘Choose Photo’ on the Cover Photo tile and upload your desired
   image.

![upload cover photo gmb example](https://www.boostability.com/wp-content/uploads/
2025/03/upload-cover-photo-gmb-example.jpg)

## Google Business Profile Cover Photo Size Guidelines

 * **Aspect Ratio:** 16:9 (Recommended)
 * **Format:** JPG or PNG
 * **File Size:** 10 KB – 5 MB
 * **Quality:** Focus on high-quality images. Google’s AI will often automatically
   crop and adjust images, so focusing on clear, high-resolution images with the
   subject centered is essential.
 * **Mobile Optimization:** Make sure your cover photo looks great on mobile devices.

## Google Business Profile Cover Photo Best Practices

Your cover photo is one of the first things users see when viewing your profile.
Having a Google Business Profile cover photo that stands out against your competition
will help position your business higher. Here are a few of the best practices your
business can take to help your Google Business Profile cover photo look its best:

### Full-Color Image

Aim at having a full-color image that represents your business in a positive light.
This image usually appears as the first image people see in Google Business Profile
and Google Map listings. Having color in the cover photo will help attract customers
to your profile. 

Be Unique
Choosing an image that’s going to catch people’s eye will help lure individuals
into learning more about your business. Depending on your industry, this could be
a popular dish at your restaurant, a service being done, or a picture of your property.
Have an image that evokes positive feelings for customers to learn more about your
business versus your competitors. 

**Sizing**

While 16:9 is recommended, other aspect ratios may also work well.

Be Mindful of the Small Details**
When you’re taking photos for your business cover
photo be sure to be mindful of all of the little details. These photos are showcasing
your business so having one flaw could lead users to clicking on your competitors.
These details could be the way the light is hitting the building, the camera angle
or position of the photo, or the quality camera you decide to use. Sometimes investing
in a professional photographer could help fix these issues. Recognizing the small
details could help make the difference between you and your competitors. 

**Take a Vote**
If you’re having a hard time deciding which photo to choose for 
your Google Business Profile cover photo, bring your staff together and take a vote
on what photo they like best. You might find that your favorite photo isn’t the 
popular vote. Taking a survey or vote on which cover photo is best will help improve
the quality of your Google Business Profile profile.  

## How to Add All Other Google Business Profile Photos

### **Logo**

This photo will appear when someone checks out your Google Business Profile profile.
It will also appear when you reply to a review. To upload your business logo to 
Google Business Profile, follow the same steps as outlined with uploading a cover
photo but select the ‘Logo’ tile instead.

![upload logo gmb example](https://www.boostability.com/wp-content/uploads/2025/
03/upload-logo-gmb-example.jpg)

 * **Google Business Profile logo size guidelines:**
    - A high-resolution, square format is best.
    - Select a file size between 10 KB and 5 MB.

### Videos

As well as photos, you can add videos to your listing. This is a great way to tell
a story, show behind the scenes, or otherwise explain what makes you different from
the competition. You can use a video to tell the story of your business and what
makes it unique against your competitors.

You will find the ‘Video’ tile where you can upload videos within the ‘Photos’ category
in the left-hand navigation of your Google Business Profile dashboard.

![google my business video upload example](https://www.boostability.com/wp-content/
uploads/2025/03/google-my-business-video-upload-example.jpg)

 * Google Business Profile video guidelines:
    - Duration: Up to 30 seconds long
    - File size: Up to 100 MB
    - Resolution: 720p or higher.
    - Landscape view is preferred.

### Product Photos

With any of your products and services, customers love to see what they look like
and they want to know what to expect. Adding products into your Google Business 
Profile photo list is a great way to showcase the products you offer. As a restaurant,
adding photos of meals, drinks, and a menu are extremely valuable for people who
are new to your business.

To add such photos into your Google Business Profile, you’ll follow all the steps
outlined above. Once in the ‘Photos’ category, click on the blue circle with a white
plus sign in the upper right-hand corner of the page.

![google my business image upload example](https://www.boostability.com/wp-content/
uploads/2021/11/google-my-business-image-upload-example.jpg)

### **Building Interior and Exterior Photos**

If you have a physical location people can visit, adding photos of both the interior
and exterior gives people an understanding of what to expect and look for. It’s 
especially helpful for new visitors because they know what your building looks like
before ever visiting it in-person. It also helps to identify landmarks or structures
nearby so they don’t get lost.

There is a navigation bar within the ‘Photos’ category that organizes the photos
based on interior and exterior that you can navigate to automatically.

![Google My Business navigation bar](https://www.boostability.com/content/wp-content/
uploads/sites/2/2021/11/gmb-navigation-bar.jpg)

### Google My Business Post Image

This only applies for those who are adding posts to their GBP profiles. Google Business
Profile has a posting feature that allows you to post on to your profile for informational
and promotional purposes if desired. These posts can be on a timeline regarding 
new business updates, events that are coming up or that have already happened, or
highlighting new products and services. For images to be included in these posts,
it’s important to recognize certain factors:

 * **Aspect Ratio:** 4:3 or 1:1 (Recommended). 16:9 is also acceptable.
 * **Format:** JPG or PNG.
 * **File Size:** 10 KB – 5 MB.
 * **Image Quality:** High-quality images are essential. Ensure photos are well-
   lit, in focus, and representative of your business.
 * **Mobile Optimization:** Ensure images look clear and load quickly on mobile 
   devices.
 * **Image Size with Text:**
    - If using text, ensure it is large and legible, especially on mobile devices.
    - Avoid overcrowding images with text.
    - Be mindful of how Google’s algorithms might crop or alter images with text.
    - In most cases avoiding text within the image is best.

**Captions:** Adding descriptive captions can provide additional context and information
to customers.

### **Additional Photos**

Uploading more photos allows you to spotlight features of your business that matter
to customers when they’re making a purchase decision. People love to see your workspace,
your team members, and so much more. It adds a personal touch to your Google Business
Profile and enhances the user experience. Get creative with the types of photos 
you add, always keeping in mind the value they provide.

## Uploading the Right Photos and Videos

 * Your photos and videos significantly impact the look and feel of your GBP listing.
   To ensure optimal performance, follow these guidelines:
    - **Format:** Use JPG or PNG format for photos.
    - **File Size:** Keep photo file sizes between 10 KB and 5 MB.
    - **Logo Image:** Aim for a high-resolution square image.
    - **Cover Image:** Focus on a high-quality image with a 16:9 aspect ratio.
    - **Video Duration:** Videos should be up to 30 seconds long.
    - **Video File Size:** Videos can be up to 100 MB.
    - **Video Quality:** Videos should be 720p or higher, and landscape view is 
      preferred.
    - **Image Quality:** Photos should be well-lit, in focus, and accurately represent
      your business. Avoid excessive filters or alterations.

## Can You Delete Photos from Google My Business?

### Owned Images

    - Admins can easily delete photos they’ve uploaded.
    - To delete, navigate to the ‘Photos’ section, select the image, and click the
      trash icon.

![delete google my business photo example](https://www.boostability.com/wp-content/
uploads/2021/11/delete-google-my-business-photo-example.jpg)

### **Customer Photos:**

    - To remove customer-uploaded photos that violate Google’s guidelines, flag 
      them.
    - Click the flag icon to report the image to Google.
    - Only images that violate Google’s policies will be considered for removal.
    - If you notice a photo that was uploaded by another user does not follow guidelines,
      you can request for it to be removed. If you’ve come across content on Google
      that may violate the law, let Google know here. They’ll carefully review the
      material and consider blocking, removing or restricting access to it.

![flag google my business photo example](https://www.boostability.com/wp-content/
uploads/2021/11/flag-google-my-business-photo-example.jpg)

However, you’re only able to flag them when they violate Google My Businesses’ guidelines.
Images that are stock imagery are not allowed and may be removed. Photos taken at
your business are allowed on your listing.

If you notice a photo that was uploaded by another user does not follow guidelines,
you can request for it to be removed. If you’ve come across content on Google that
may violate the law, [let Google know here](https://support.google.com/legal/troubleshooter/1114905).
They’ll carefully review the material and consider blocking, removing or restricting
access to it.

## Google My Business Photo Best Practices

Businesses invest a lot of time and money into their website. The same principles
should be applied to your Google My Business profile. Adding Google photos, highlighting
your building, office, and people, adds a personal touch to your profile that users
appreciate.

One way of doing this is investing in professional-quality headshots. Low-quality
photos do not reflect well on your business or services. A team photo is also a 
great idea to showcase who you would possibly be working with.

Your Google My Business photos are often the first thing customers see when searching
online. Remember that online visitors may not even make it to your website. Your
Google profile may be your only chance to shine and make a lasting impression.

With this in mind, be sure to make it count with high-quality images! Once your 
Google photos are optimized, you’ll see more customers become interested in your
business because of it.

## Save Our Free Google My Business Image Size Cheat Sheet

Save it and use this free cheat sheet to the GMB images and videos for whenever 
you need it!

[⌊Image and Video Format Guide for Google My Business ⌉⌊Image and Video Format Guide
for Google My Business ⌉[

Image Guide for Google My Business

## Key Takeaways

 * [**Access our free Google My Business Image Size Cheat Sheet at the bottom of the article.**](https://www.boostability.com/partner/google-my-business-image-guide-infographic/#free-cheat-sheet)
 * Google Business Profile cover photo size: Focus on high-quality images with a
   16:9 aspect ratio, between 10 KB and 5 MB.
 * Upload either a JPG or PNG (JPG is a smaller file size and typically better for
   site speed, but PNG is a higher resolution).
 * Google Business Profile logo image size: Ideally a high-resolution square image,
   between 10 KB and 5 MB.  
 * Google Business Profile Video Duration: Up to 30 seconds long, landscape view
   is preferred.
 * You can easily remove images you own, but must flag and report customer upload
   images that violate Google’s policies.

##  Why Business Listings Matter

Listing your business through GMB and other places boosts your local search rankings.
Most directories have reviews, so it’s a chance to manage and secure your reputation.
And essentially business listings can bring you more traffic and more leads from
people looking for businesses like yours.

If you’re ready to get started and need some help with your local business strategy,
we take local SEO seriously here at Boostability. Get in touch with one of our digital
marketing experts and see what our [affordable local SEO services](https://www.boostability.com/seo/local-seo-services/)
can offer you!
