We follow all Google guidelines for onsite structure to ensure that Google, Bing, Yahoo, and other search engines can quickly scan, index, and rank your site. This means you get better exposure in their search results pages, and thus more inbound traffic from visitors searching for what you offer.
We provide high quality, information-rich content that is unique to your business and tailored to each page of your website. We help you give your visitors the information they want, and answer many of the questions they have even before they know to ask them. By providing free, valuable content on your site, you engage your visitors, build a level of trust and rapport, and give them all the answers they need to buy from you.
We make sure that your website makes it easy for users to navigate and get the information they want. For a great user experience, your site’s menu structure should be intuitive, your labeling should be clear, and the language of your site should be free of industry jargon. The graphics and color scheme should be attractive, uniform, and complementary. However, although your website should be eye-catching, appearance should not trump usability. Instead, appearance and usability should work together to provide a seamless experience.
Even if your site is attractive and easy to use, it does you no good if it does not boost sales. To convert leads into opportunities, you need to ask your visitors to complete a quick task of your choosing. For instance, each page on the websites we build has a call to action and lead capture forms available to help you build a contact list for your business.