Local Internet Marketing Resource – Google Webmaster Tools.

Local Internet Marketing Resource – Google Webmaster Tools.

Update: Google Webmaster Tools (GWT) has been rebranded to Google Search Console. For the latest overview, read this more recent blog post here.

I can’t say enough about how useful Google Webmaster tools has been for us.  Thanks to Matt Cutts(a Google developer) for promoting this resource on his blog.  However I don’t think most small and local businesses have a clue who he is or read his blog.

Dear local Business owner who designed and hosted his own site.  Let me introduce you to Google’s Webmaster tools.


One problem I have with the site is there isn’t enough help to utilize all the information they have available.  I just want to point out and explain a few of the reports/tools.


This will give you a high level overview of your site.  Including if Google detected any errors while indexing your site.  You can also see who they report linked to your site.  Also what are people search for when finding your site.

Site Configuration:   Sitemaps:

The quickest way to get your site indexed is to link from another domain such as Yelp.   However you want to make sure all your pages get indexed by submitting a sitemap.  A sitemap is generally and XML document laying out your website structure.  If you need help creating one, Boostability does it automatically for you.  No XML knowledge required.

Labs: Fetch as Googlebot:

The Labs section is for the new cool stuff Google is working on.  This great tool shows you how your site will appear to Google.  This will be the quickest way to identify problems with your site.

These are just a few highlights of the great information you can see on Google’s Webmaster Tools.  Boostability software will help small and local businesses use and understand this useful resource.

Want to find out how your site’s SEO value stacks up against the competition?  Get a Automated Free Website Analysis.  Then let us be part of your team and help Market your site on the web.  Boostability, we can help.


Travis Thorpe
[email protected]