Learn Digital With Google – Helping SMBs During COVID

Learn Digital With Google – Helping SMBs During COVID

In an ever changing digital environment, it can be difficult to learn or update yourself on what’s currently in use or common. There’s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves to create a learning center to help people and small businesses at this time. Learn here about how Google is helping the SMB with these new programs. 

Digital Garage

Google’s Digital Garage is for anyone just starting off in their career, wanting to grow their small business, still learning in school, or just wanting to try something new. With three categories to choose from: Data and Tech, Digital Marketing, or Career Development, there’s an assortment of topics within these categories to help you learn and grow in your desired field. Each topic shows how long each course should take to complete to help make it easier for you to plan them into your schedule. 

And if you worry about costs, especially in a year when many are cost conscious, Google has made a majority of these courses free to take. With Google, these courses are approved by industry experts, top entrepreneurs, and some of the world’s leading employers. With this in mind, you can be sure that you’re learning information that is current and up-to-date in the world of digital technology. 

And it’s easy to get started. You first need to choose a category that is right for you. Second, select the pace that best fits your schedule and preferences. Third, get certified by tracking your progress and receiving an accredited certificate that can help boost your accomplishments.

 

Webinars

Along with the variety of courses you can take, there are also free webinars you can join. These free live training sessions help you develop new skills from a variety of different materials. Some sessions offer in person attendance, but all are broadcasted online as well. Some webinar sessions topics include:

    • YouTube for Your Brand
    • Get Started with Live Streaming
    • Writing for Social Media
    • Social Media Strategy
    • Build a CV & Write a Cover Letter
    • Productivity for Working Remotely
    • Get Started with Digital Advertising

 

Online Courses

There’s a variety of courses you can choose to learn from within the three categories Google offers you. You can choose to select individual modules or take an entire course from start to finish. Each lesson tells you how many modules are included and the projected time it would take to complete it. 

If you have particular preferences, there’s ways to filter through what you would prefer to choose from. You can filter your settings with:

Course Length

You can view which lessons take under 2 hours to complete or up to 20+ hours to complete.

Certification

You can view whether the course has a free or paid certificate.

Course Difficulty

You can choose to learn from a beginner, intermediate, or advanced standpoint.

Course Provider

If you prefer a certain course provider, you can select or deselect who you would prefer to learn from. Some course providers include Google, Coursera, Grasshopper, Skillshop, etc.

 

Course Topics

Each of the three categories offers a wide range of courses for you to learn and choose from. In Digital Marketing, here are a few examples of some of the courses you could gain skills from:

    • Fundamentals of Digital Marketing
    • Get a Business Online
    • Make Sure Customers Find You Online
    • Promote a Business with Online Advertising
    • Expand a Business to Other Countries
    • Connect with Customers Over Mobile

In Career Development, here are a few examples of some of the courses you could gain skills from:

    • Build Confidence with Self-Promotion
    • Land Your Next Job
    • How to Increase Productivity at Work
    • Intro to Digital Wellbeing
    • Effective Networking
    • Business Communication

In Data and Tech, here are a few examples of some of the courses you could gain skills from:

    • Understand the Basics of Code
    • Understand the Basics of Machine Learning
    • Improve Your Online Business Security
    • Google Cloud Platform Fundamentals: Core Infrastructure
    • Machine Learning Crash Course
    • Elements of Al
    • Technical Support Fundamentals

 

“Fundamentals of Digital Marketing”

To show you a little bit about how it works, let’s take a look at the Fundamentals of Digital Marketing to see the details one course offers. This is one of the more popular courses individuals have chosen to learn about through Google Garage in the Digital Marketing category.

There are 26 modules within this course all created by Google trainers. These modules include constructive exercises along with real-world examples to help you gain practical skills to use in your career. Some other features include video tutorials, unlimited access, and self-paced learning. This free course also includes certification accredited by Interactive Advertising Bureau Europe and The Open University

When you start this course your main goal is to complete all 26 modules. Each module will help you learn new skills with Google’s bite-sized video tutorials and also test your knowledge with smaller quizzes. Then it’s time to take the final exam which includes 40 questions. Once completed and passed, you’re ready to receive your certificate. From there you can download and display your new accomplishment on your resume, LinkedIn, and CV.

 

Why Get Certified?

With growing numbers of individuals choosing to go to college, yet still wanting to further their education and training, it’s important to find qualifications that can help you stand out against the rest of the crowd. Getting certified is an option that can help attract positive attention towards your skills and credentials.

Becoming certified in specific programs helps improve your CV. It helps employers know that you have knowledge or an understanding in a certain area. Adding this qualification also helps build credibility to your resume, CV, and LinkedIn profile.

Becoming certified also shows employers two important things: strong digital skills and motivation. Having these two factors is very marketable to employers and will help give you a leg up on others applying for the same jobs as you. 

Certification also helps develop your career in more ways than you originally thought of. It can help you discover the right jobs tailored for you, build skill sets that could help you get promoted, or help you discover possible career opportunities you never knew about. There’s nothing to lose when it comes to getting certified in an area that could benefit your career.

 

Google’s Digital Garage is a great addition to building your skill set and helping you succeed in a digital field. If you’re interested in learning more information that can help build your career or small business, visit us at Boostability to learn how we can help you!

Ansley Merrill
Ansley Merrill
[email protected]

Ansley is a Content Marketing Specialist at Boostability.