How is White Label Marketing Beneficial?

How is White Label Marketing Beneficial?

Here at Boostability, we use the phrase “White Label” a lot. You see it all over our website and in the sales collateral we use with our partners. It’s one of the key things that makes our company stand out. It’s essentially the program that allows you to sell SEO and website services to your customers, using out fulfillment and SEO experts, as though we were a part of your own team.

But why on earth would it matter? Why would you want to outsource a new product to someone else to do for your customers? Why not just do it in house with your own employees? Before we get into the benefits of outsourcing marketing activities, let’s first talk about why you should care.

 

Why it Matters?

White Label Marketing is also known as Private Label Marketing. Think of the clients that you service. They likely got into their business because they’re the best at what they do. They have a passion for it. We assume you’re the same way. You have your business and agency because you like to help small businesses succeed. That’s why we got into our business here at Boostability. 

But just because you’re passionate about it doesn’t mean it necessarily makes financial sense. To add a product like SEO or another digital marketing option, you need experts who can do the work. It might make sense if you only have a couple clients. One additional person on your team can take on the work for all those clients to help them out. 

But if you have a lot of clients or want to grow your own business by adding more customers, you need a way to scale it. You need a team of experts and an affordable product to help your business grow. You can do that by hiring a team of in-house experts. But by outsourcing or white labeling a new product from a vendor like Boostability, it means you can add a new product while keeping costs low and then guaranteeing a new revenue stream for you. 

 

Why Add a New Product?

Now that you know why it matters, you might also wonder why you even need to add in a new product to your lineup. Your customers are happy with what you currently offer them. But you might be missing something. SEO or another product could be that solution they didn’t know they wanted or needed. 

99% of businesses want to grow. And I’m assuming you want to grow your business as well. That’s why you’re reading this article. You can continue to grow with what you currently offer. But you can grow faster and more exponentially if you have a new, high-demand product. And SEO is one of the most reliable and most in-demand digital products out there. 

There are lots of options you can add for white label marketing. Of course we here at Boostability built a strong SEO Partner Program. We can help your business grow as well with this solid product with a strong revenue stream. 

 

How White Label Marketing Will Benefit Your Business

Did you know all kinds of things can be white labeled? It’s not just digital marketing products, though that is the focus of this article. Think about it.  The people who make your favorite pair of lounge pants likely don’t make it in house. They pay a manufacturer or partner to make it, then sell it under their own label. That happens with all kinds of products that you buy every day! It’s way more common than you would think.

The term “outsource” tends to have a bad connotation around call centers in India. But it’s in examples like clothing or digital marketing where this is actually a good thing. Outsourcing SEO can be a huge boost for your business. It means you have consistent staffing, it means you can scale your business at cost and grow without worrying about overloading your employees. It means having experts on your side, who act as members of your own team to help sell to your customers.

White label marketing truly means you have experts in your corner. When you partner with someone for SEO or other digital marketing products, it helps you save money, which you can then pass onto your customers. It also means you can rely on their proven processes that get results for your customers. You wouldn’t need to go through the learning curve of hiring a new person for your team and having them learn all the ropes.

White label marketing essentially means you can bring on a new high-demand product and almost immediately start making revenue. As soon as you sign on with SEO with Boostability, you can start selling to your customers. Essentially, you can start making more money within a week of signing on with us. That’s a crucial reason why it matters to add these products through a white label model. 

 

We firmly believe that white label marketing can be a huge win for your business as you look for a win that will help your business grow. 

If you have questions about our white label SEO services, call us at 1-800-261-1537. We look forward to discussing how we may best serve your business needs and provide you with a new product for your customers.

Kelsi Nevin
Kelsi Nevin
[email protected]

Kelsi has been with Boostability since 2015, working as an account manager on both the Websites and SEO team before moving into partner management. She is passionate about helping small businesses and finding creative ways to problem-solve. An avid roadtripper, Kelsi grew in Charleston, South Carolina and attended Utah Valley University where she studied Marketing and Public Relations.