16 Mar Google’s February Algorithm Change
Several weeks ago Google announced yet another change to their mysterious algorithm which they hope will help higher quality sites rank better and low quality sites rank low. It is being referred to as the “Panda” or “Farmer” update. If you have been online for more than an hour you have probably already experienced several supposedly groundbreaking changes so while it is important to understand the way Google and other search engines work, and each change should garner our attention, changes like this one will only affect sites that have little or no value to their customers.
Let’s take a close look at the change Google released on February 24th from Google’s Official blog :
“At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
While many webmasters are running scared because they think this new result will hurt their chances of reaching their customers, this should be seen as a great opportunity to get some of that pesky competition out of your way. Look closer: “High rankings for sites with original content.” One of the main ingredients in search engine optimization is quality content. If you have worked to make your site a unique and useful resource for your customers then this change will only help you. In fact it will help you in two very important ways.
First it will help you by increasing your ranking based on the pages and pages of unique quality content you have created to make your customers come back to your site looking for new content, products, or services that add value to their lives.
Second it will help you climb the ladder of search engine results placement by removing some of the annoying competitors that have held on to their position through black hat tactics.
In summary, don’t panic. When Google makes changes it is not to hurt sites like yours, unless your site has no unique value and you don’t know what you are doing. If your site does not have much unique content then take this opportunity to add some. Fill out your site with poetry and prose. Information about your products and their use, useful tips and tricks you have learned through your experience, anecdotes relevant to your industry, and all information which will help your customers make sound purchasing decisions belongs on your site and the more you have to say the more Google will help your customers listen.