Google Updates Local Pack View

Google Local Pack Update

Google Updates Local Pack View

As some of you may have noticed, Google has made yet another update to their local listings. For a long time searchers relied on Local packs that showed up to 7 listings for a given keyword. Google has been testing a new format over the last couple months and has finally launched this new design for all local searches last night. Twitter bird icon

Below is what the 7 Pack looked like:
old local listings
Below is what the new “Local Stack” looks like:
new local stack
As you can see there are many differences to this new design. First you will notice that Google no longer shows the customers phone number. This is the biggest concern we as local marketers have with this new update. We feel by not showing the number it could provide a poor customer experience and lead to fewer calls to local businesses.

In addition to not showing phone numbers the next obvious difference is the number of results has been reduced to only 3. For a long time Google would show 3-7 listings in the local pack. Now that Google has reduced that number, some local businesses that used to show up on the first page in the local pack will no longer show up in the local pack.

All in all the local search community is not happy with this change. We feel that this change will even further alienate Google from theĀ  local business owner. Other than the design change itself we don’t expect any changes in algorithm and what it takes to get a website listed to Google. You still need quality content, accurate and consistent local listings and links to rank on Google.

Here are some other sources talking about this update:
Search Engine Land
Mike Blumenthal:

Andrew Eagar
[email protected]

The Director of SEO Strategies for Boostability, Andrew is an internet marketing enthusiast with several years of SEO Experience. Helping small businesses find success online is passion of his, as is spending time with his family and watching Parks & Recreation reruns.