Google Deactivated Abandoned Google+ Local Pages

Google Deactivated Abandoned Google+ Local Pages

During the week of July 28, as part of the latest Google+ update, Google deactivated unverified Google Maps listings.  That means associated Google+ local pages were also deleted.  Some say this is evidence of Google furthering themselves from Google+.  I am still siding with Google cleaning up their act to promote higher engagement across their Google+ platform.  Read this latest blog post on why Google+ is far from dead.

Here’s an excerpt from a Google email that has been circulating in local forums and local search blogs:

In the past few months, you may have seen some changes in the look of Google+ pages that have been associated with Google My Business (GMB) accounts. These changes, including how we treat business pages without owners, are part of Google’s ongoing effort to simplify people’s experience with our tools. We are constantly working to provide only valuable and rich content to our users.

On July 28, Google will begin shutting down those GMB-associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after this removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search.

Search Engine Land claims this move has decentralized Google’s initial goal for Google+ in the conclusion of their article here.  They claim that Google has aimed to make Google+ “the center of gravity for local search,” and that this move proves they’re abandoning this goal.  Not true!  For one, unverified Google local pages aren’t entirely live.  While the listing exists, an unverified listing takes no precedence in search results.  We believe this move proves Google wants to clean up their search results.

Do you think this is good or bad for Google+? Tell us in the comments below.

Zac Nevab
[email protected]

Zac Nevab is a small business owner and has been a contributor to the BoostBlog since June 2011.