Since the mid-2000’s social media sites seem to be consistently growing in number, and variety. Recent years have been no exception. Vine.co has emerged as one of the more popular social media sites since its launch in 2013. At its root it’s a video sharing service, but the twist is that users are only allowed to post 6-second videos.

This unique service has spawned a variety of creative and inventive ways to use the six seconds available. Most of the videos posted seem to be focused on comedy and music however news coverage has also started to take notice. There have also been a few companies (Dunkin Dounts, HP, and others) that have run viral marketing campaigns through the platform. KingBach is currently the king of this platform with over 13 million subscribers. Lele Pons is also a notable star on the site with over 6.5 million loops (or views) of her videos.

Now that we’ve got the boring stuff out of the way… let’s get to it! Here’s how to put your first vine video together:

Step 1: Download the App

Vine is currently available on all the major platforms including iOS, Android, Windows Phone and Xbox One. The first thing to do is find the app in your app store and get it downloaded on your mobile device.

Step 2: Open the video recorder, record your vine.

On the main screen of the app is a larger picture of a camera bottom center on the screen. After hitting this you will be taken to the video recorder. Overall the program is pretty straightforward, when you tap the screen it will record. The progress bar across the top will show you how much of your six seconds you’ve used so you can make sure you stay within your time. The app also has several tools that will help you record your video:

  •  Grid tool
    • This will help you to  keep your shots lined up as you jump around.
  • Focus Tool
    • When this tool is selected you will be able to focus your video by clicking anywhere on the screen. To continue recording you need to turn off the tool.
  • Ghost Tool
    • This gives the ability to put a ghost of your last shot up on screen if you are wanting to be extra sure you’re recording in the exact same place. This is great for stop-motion type videos but also videos where one actor may be playing two characters, allowing them to jump back and forth between the two. Twitter bird icon
  • Flash

You can also save drafts of your videos your in the middle of the recording just to be sure you don’t lose anything! You’re also able to delete any of the recording you make, so if you don’t like the last segment you created you can just delete that and redo it! When you’re done, hit the arrow in the top right corner to move on

Step 3: Caption your Vine

Add a title! This can be the real difference between a good Vine and a great one. You only have six seconds of video to say what you want to, so use the caption to enhance that. Twitter bird icon  Like Twitter you are also able to tag you’re location.

Step 4: Share it!

That’s it! You can also add your video to a channel so it will be shared under the different sections of Vine like “Comedy” or “Music.” You can also choose to share this Vine with your Twitter, Facebook, or Tumblr feeds. Here’s my Vine, of How to Vine:

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12 Comments

  • Maria Williams, August 25, 2015 @ 4:43 pm

    This is really cool to know. I love watching the vine videos because they are funny but I actually don’t have the APP in my phone.

  • Becca Watters (Vaughn), September 22, 2015 @ 4:28 pm

    I love Vine so much! I have the app, and sometimes just sit around and browse through the hilarity. It really is such a fun and interesting app!

  • Drew Whitmill, September 28, 2015 @ 2:44 pm

    I think Vine would be a cool way to integrate social media for local businesses. A plumber could post DIY help videos or a dentist could post little Vines on teeth cleaning.

  • Andrew Williams, September 30, 2015 @ 11:37 am

    I’ve got to be honest I’ve never used Vine but now I am curious and want to try it.

  • Risa Casperson, October 2, 2015 @ 9:35 am

    Drew, do you think that the 6 second video could be productive enough for a tutorial? I’m trying to figure out a way that it can truly brand your business in a 6-second snippet.

  • Drew Whitmill, October 2, 2015 @ 9:41 am

    I know it’s a little different situation, but HP used Vines as commercials. If done right though I definitely think it would be possible.

  • Caz*, October 5, 2015 @ 8:27 am

    That is the part that is fascinating to me. You can fit so much into 6 seconds, but it has to be VERY well planned to truly make an impact. Every time I read about best practices on Vine, Lowe’s comes up as the most visited Vine page. DIY has really found a home on Vine’s app.

  • Caz*, October 5, 2015 @ 8:27 am

    What are the most interesting videos to you? From a personal brand and business perspective, that is…

  • Caz*, October 5, 2015 @ 8:28 am

    If you could make a Vine video about anything, what would it be?

  • Parker Wood, October 14, 2015 @ 4:04 pm

    I think it would be super interesting to incorporate Vine into a marketing campaign, you could get very creative. Thanks for the post!

  • Ben Hanzel, October 21, 2015 @ 12:34 pm

    I have a Vine account, and have posted on it before! I love to watch all the various Vines, they are definitely my type of humor.

  • Reliable Carpet & Upholstery C, October 24, 2015 @ 12:58 pm

    Yes, I’d be interested in your response to Caz as well. I’m having a lot of trouble figuring how I can use this tool in promotion of my small business. So I hope you’ll answer this.

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