Since the mid-2000’s social media sites seem to be consistently growing in number, and variety. Recent years have been no exception. Vine.co has emerged as one of the more popular social media sites since its launch in 2013. At its root it’s a video sharing service, but the twist is that users are only allowed to post 6-second videos.
This unique service has spawned a variety of creative and inventive ways to use the six seconds available. Most of the videos posted seem to be focused on comedy and music however news coverage has also started to take notice. There have also been a few companies (Dunkin Dounts, HP, and others) that have run viral marketing campaigns through the platform. KingBach is currently the king of this platform with over 13 million subscribers. Lele Pons is also a notable star on the site with over 6.5 million loops (or views) of her videos.
Now that we’ve got the boring stuff out of the way… let’s get to it! Here’s how to put your first vine video together:
Step 1: Download the App
Vine is currently available on all the major platforms including iOS, Android, Windows Phone and Xbox One. The first thing to do is find the app in your app store and get it downloaded on your mobile device.
Step 2: Open the video recorder, record your vine.
On the main screen of the app is a larger picture of a camera bottom center on the screen. After hitting this you will be taken to the video recorder. Overall the program is pretty straightforward, when you tap the screen it will record. The progress bar across the top will show you how much of your six seconds you’ve used so you can make sure you stay within your time. The app also has several tools that will help you record your video:
- Grid tool
- This will help you to keep your shots lined up as you jump around.
- Focus Tool
- When this tool is selected you will be able to focus your video by clicking anywhere on the screen. To continue recording you need to turn off the tool.
- Ghost Tool
- This gives the ability to put a ghost of your last shot up on screen if you are wanting to be extra sure you’re recording in the exact same place. This is great for stop-motion type videos but also videos where one actor may be playing two characters, allowing them to jump back and forth between the two.
You can also save drafts of your videos your in the middle of the recording just to be sure you don’t lose anything! You’re also able to delete any of the recording you make, so if you don’t like the last segment you created you can just delete that and redo it! When you’re done, hit the arrow in the top right corner to move on
Step 3: Caption your Vine
Add a title! This can be the real difference between a good Vine and a great one. You only have six seconds of video to say what you want to, so use the caption to enhance that. Like Twitter you are also able to tag you’re location.
Step 4: Share it!
That’s it! You can also add your video to a channel so it will be shared under the different sections of Vine like “Comedy” or “Music.” You can also choose to share this Vine with your Twitter, Facebook, or Tumblr feeds. Here’s my Vine, of How to Vine: