How to Make Flawless Testimonial Videos That Help You Sell

Social media influencer or food blogger creating digital marketing content by filming video inside small business restaurant

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you. Thatโ€™s why testimonial videos are one of the best tools you have to drive sales up! When prospects are trying…

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14 Ways to Boost Landing Page Conversions with Visuals

ways-to-boost-landing-page-conversions-with-visuals

No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions, there would be no earnings, and subsequently, no website. Today, weโ€™re looking at ways to boost your landing page conversions with the help of one simple website element: visuals. Letโ€™s…

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Seeing Is Believing: Crafting a Visual Content Strategy

Consumers typically scan digital content, rather than read it start to finish. ย As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied by visual aides are more effective in those few seconds…

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