Best People to Target for an SEO Campaign

By Aaron Presbury | November 16, 2020
Digital marketing. Businessman touching darts aiming at the target center with icon network connection. Business goal and technology concept

There’s a lot of moving parts when it comes to creating an effective SEO campaign for your business. One of the most important factors within an SEO campaign is your audience. Narrowing and targeting a select audience can be a difficult task. Here at Boostability, we know how to target the right audience that is…

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3 Lead Generation Pitfalls Every B2B Marketer Should Avoid

By Jesse Thayne | July 8, 2019
two paper sail boats on a beach

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of every B2B marketing team. Now, simply collecting a bunch of…

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