5 Tips to Help You Define Your Target Audience

how to define your target audience

This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important. However, traffic that doesn’t include your target audience won’t result in leads or revenue. Now more than ever, it’s critical…

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What Is A Lead Magnet?

picture of a lead magnet example

It’s every business owner’s goal to get as many qualified leads as possible, but it can be difficult knowing where to start with so many strategies worth trying. In this article, we’re going to talk about one that’s proven to work – lead magnets. We’ll explain what this is and how to implement it, followed…

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How Can Guest Posting Effectively Boost Your SEO?

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Suppose you are a new blogger and you do not get many readers; it means you have to work on many things. This happens at the start often. If you can’t get many readers, it means there is a problem with your content or SEO. Content problems can only be solved by working hard and…

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Local Lead Generation Tips For Small Businesses

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97% of people use some form of online media to research local services or products before making the actual decision. It means that if you really want your small business to thrive, you have no right to ignore its online presence. There is a common misconception that online marketing would cost you a fortune. And…

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