Brand Lessons Learned at Sundance Film Festival

Sundance Film Festival theater

For ten days, the rugged mountain terrain of Utah is infused with Dolce and Gabbana. It’s a striking location for the Hollywood crowd that’s more accustomed to sunny, urban atmospheres. While Park City is a reputable ski community, its doesn’t have the A-list status of resort towns like Aspen. Yet, every year the Sundance Film…

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