Strengthening Your Business Plans for Small Business Saturday

Full length young confident fun man 20s barista bartender barman employee in black apron white t-shirt work in coffee shop walk go isolated on orange background studio. Small business startup concept.

Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this holiday is to encourage customers to visit local small businesses, it can be difficult for shop owners to create events,…

Read More

Preparing Your Small Business Saturday Marketing Strategy

Smiling young female woman 20s barista bartender barman employee in white t-shirt apron posing working on laptop pc computer looking aside isolated on yellow color wall background studio portrait.

Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. Itโ€™s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…

Read More

Dealing with Coronavirus: An SMB Marketerโ€™s Guide

An SMB owner looks over his finances.

A few months ago, who could have expected the current situation? Weโ€™re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And itโ€™s not going to stop soon. Even if you havenโ€™t caught COVID-19, youโ€™ve almost certainly been affected by it in…

Read More