Posts Tagged ‘small business’
5 Reasons Why Small Businesses Should Invest in Content Marketing
Looking for ways to boost your visibility and conversions? 5 reasons why small businesses should invest in content marketing.
Read MoreWhat is Local Search & Why Does It Matter?
Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? We’ll dive into this below and explain why this is a crucial opportunity for local businesses to capitalize on and how to speak to the key advantages that can help you land more local business deals…
Read MoreHow to Craft a Business Case for Investing More in SEO in 2022
Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such as keyword research, link building, and working on building a user-friendly, fast website. Investing in SEO is one of the best ways to grow your company’s web presence, inbound traffic,…
Read MoreStrengthening Your Business Plans for Small Business Saturday
Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this holiday is to encourage customers to visit local small businesses, it can be difficult for shop owners to create events,…
Read MorePreparing Your Small Business Saturday Marketing Strategy
Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…
Read More6 Types of Product Videos that Can Boost Your eShop’s Conversions
Product videos provide the most reliable medium to engage audiences and motivate them into action. That much is a given. But not all types of videos work the same! In fact, different styles are better than others at accomplishing different marketing objectives. And understanding your options will help you create the perfect promotional material for…
Read MoreOngoing SEO Maintenance You Need to Succeed
You created your website, filled it with content, and optimized your SEO. So, you’re done right? Not quite. The internet is growing and changing quickly everyday, and for every post, article, product, or video you add to your website there are hundreds more being added to other sites, and taking your place in the search…
Read MoreLocal Lead Generation Tips For Small Businesses
97% of people use some form of online media to research local services or products before making the actual decision. It means that if you really want your small business to thrive, you have no right to ignore its online presence. There is a common misconception that online marketing would cost you a fortune. And…
Read MoreHow Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreHow to Get Your Business to Bounce Back In the New Year
Through all the whirlwinds and chaos 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Boostability, we love helping our partners and small businesses grow to their fullest potential. In the…
Read More