PPC versus SEO in 2020

SEO vs PPC flat isometric vector concept. Comparison pay per click and search engine optimization marketing.

So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any successful growth marketing strategy, but you are left scratching your head over which one to use. Don’t worry, you’re in the right place because, in this article, we’ll compare the…

Read More

Paid Search vs. SEO — Can PPC Hurt Your Campaign?

Girl Outdoors

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…

Read More