Black Hat vs. White Hat vs. Gray Hat SEO

black hat SEO tools

Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a userโ€™s search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Answers to queries comes in various forms such as pictures, videos, products, articles, etc. Because of this, websites need…

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Quick Checklist of SEO Fundamentals for Small Businesses

In a small business, every dollar and minute count. You want to make sure you are putting time and effort into tactics and strategies that get results and help achieve business objectives. As more and more customers seek out answers from the internet, and search engines in particular โ€“ 81 percent of shoppers conduct online…

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The Past, Present, and Future of SEO

When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search engines into ranking your pages at the top of SERPs. As search engines have progressed, they have become far more complex, adding ever more ranking factors into the mix. SEO has by no means finished…

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