Posts Tagged ‘SEO strategy’
Why User Intent is Important for SEO
Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re forgetting to look into: user intent. Wait… What’s User Intent? It might sound self-explanatory, but it deserves a closer…
Read MoreSearch Sessions | How to Lead Your Business Through Change
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for…
Read MoreHow to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use it to research products and services on their mobile…
Read MoreWhere SEO Fits Into the Digital Marketing Landscape
Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you’ve already secured, it’s not the only tool you should use. At Boostability, we talk a lot about the digital marketing…
Read MoreSEO Expectations Versus Reality
It’s hard to understate the value of SEO. It is a service, when done right, that can really help a business grow simply by helping more customers find it. And as simple as that description is, SEO is a process. It takes time to get those extra eyeballs to a website, and more people taking…
Read MoreWhy Offshore SEO Is Rarely a Good Idea
Offshore SEO is becoming more and more prevalent—and more and more readily available. It can seem like an option worth exploring, and in an age where costs for digital marketing keep rising, we understand why your clients may be considering it. But we’re here to talk about why offshore SEO is rarely a good idea.…
Read MoreHow to Rebrand Your B2B Company Without Losing Hard-Earned Rankings
Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come up with a brand new visual identity for your company,…
Read MoreWhy SEO Is Well Worth the Wait
According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked with black hat SEO specialists in the past. These people…
Read MoreWhen Is the Right Time To Focus on an SEO Strategy?
Digital marketing agencies must offer a website service, and knowing how and when to pair it with an SEO campaign is critical. Whether you’re working with a startup, an established local company or a virtual store, your clients’ customers need to find them. Search engine optimization is a vital component for connecting with an identified…
Read MoreLeadership Beyond Borders: A SIINDA Interview with Boostability CTO Jared Turner
On September 17, 2019, Boostability CTO Jared Turner met with Kimberli J. Lewis of SIINDA, host of the podcast Leadership Beyond Borders. Jared and Kimberli spoke about SEO basics, as well as what makes a great start up. To listen to the full episode, click here. So Many Businesses, But So Few Successes Kimberli…
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