Posts Tagged ‘segmentation’
3 Lead Generation Pitfalls Every B2B Marketer Should Avoid
Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of every B2B marketing team. Now, simply collecting a bunch of…
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