Protecting Your Site Against Bots

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See if this situation sounds familiar. You’re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…

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How to Become an Authoritative Website

Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in higher positions than those of less popular sites. By showing…

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How To Verify You Have the Proper Robots.txt File

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This article was last updated on 5/17/21 If you have a website or are involved in online marketing, you’ve likely heard about the robots.txt file. When implemented incorrectly, this file can have very negative and unintended consequences, such as blocked pages and resources. Imagine trying to rank for a keyword on a page that Google…

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